New Summer Collection Let It Roll 2025: NEW HOME

Preparations for our biggest summer event – the Let It Roll 2025 festival – are in full swing, and so is the work on the new summer collection!

The theme of this year's edition can be nothing other than NEW HOME. The most loyal among you already know how strong the emotions associated with this theme are. And those are exactly what we want to transfer to every piece of clothing. Our goal is for every t-shirt, hoodie, or cap to tell a story – about change, a new beginning, and a place that becomes home for all of us.

How are festival collections created?

The whole process begins with a mood board – visual inspiration full of colours, motifs, and fashion trends, based on the main theme of the given year. Maky and Týna follow current trends and together create the stylish foundation of the collection. From the mood board, the first designs and ideas for our graphic designers then emerge – this moment is one of the most creative and fun.

Together with the graphic designers, they then fine-tune every single detail of all designs – from colours, typography, to small details in illustrations. This year's collection bears the handwriting of two talented creators: Fanda Schwan and Kateřina Klímková aka Koramela, who brought their individuality, playfulness, and visual exaggeration to it.

At the same time, textiles are selected and details are fine-tuned: cuts, colours, embroideries, prints. Once this is clear, it is necessary to prepare the order – from quantities and sizes to logistics, so that everything fits perfectly and nothing is left idle.

Once we send the designs to production, we move on to the next steps: preparing product descriptions, planning photoshoots, and working on the e-shop. Every detail has its place – from the atmosphere of the photos to correctly written texts.

And when the collection arrives? It's like a small Christmas 🎁✨. We unbox, check, and prepare for the launch.

What can you look forward to this year?

The Summer Collection 2025 will reflect a big change and a new beginning – exactly in the spirit of the NEW HOME theme. We combine current fashion trends with the typical Let It Roll identity. The designs will be colourful, playful, yet full of meaning. You can look forward to, for example:

• iconic oversized cuts

• vintage washed effects

• limited embroideries and unique details

• expressive colour accents and minimalist pieces

• upcycled pieces

Whether you're coming to Let It Roll for the first time or you've been part of the Immortal Family forever – we believe you'll find the perfect piece for you in the new collection. That's the greatest reward for us – seeing our Immortalz proudly wear the pieces we create for them ♥️